PERFORMANCE OF MICRO SMALL MEDIUM ENTERPRISES (MSMEs) IN SUPPORTING THE TOURISM SECTOR
نویسندگان
چکیده
This research is about measuring the performance of MSMEs with a balanced scorecard using four perspectives, financial perspective, customer internal business learning, and growth perspective. study will distribute questionnaires to 100 samples small medium industries in Pangkalpinang. Based on results scorecard, it seen from an process From results, was found that MSME actors Pangkalpinang were range 0-30 million average, none which above 30 profit. The number new customers at stores averaged 50-60 people during 2019, while for beginning 2019 average 100-300 people. perspective processes carried out by each cluster, they provide good services facilities customers. Business best convenience so are satisfied when making transactions their place. learning cluster has never increased skills its employees absence training provided cannot have impact improving employee work attitudes.
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ژورنال
عنوان ژورنال: Integrated Journal of Business and Economics
سال: 2021
ISSN: ['2549-5933', '2549-3280']
DOI: https://doi.org/10.33019/ijbe.v5i2.371